General Purpose is a full-service studio helping small brands feel universal and universal brands feel small
Phuong
Creative Director with a background in branding, content creation, digital design, and experiential. She has worked with brands such as Maserati, Showtime, Recess, Domino Magazine, Parade, and others.
Grant
Multi-disciplinary designer with a focus in branding and typography. Notable clients include Recess, FACULTY, and other upcoming startups.
Cyrus
Content strategist who has worked with brands like Recess, Kairos, and Domino Magazine.
Emily
Copywriter and editor with words for Recess, Plus, Japancrate, Colourpop, KNC Beauty, and more.
Join the General Universe