General Purpose

General Purpose is a full-service studio helping small brands feel universal and universal brands feel small

Art Direction, Brand Identity, Communications, Copywriting, Digital & Product Design, Editorial Content, Experiential, Film, Merchandise, Motion, Packaging, Photo, Print/OOH, Social Content, Strategy, Video, Web Design & Development

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Phuong

Creative Director with a background in branding, content creation, digital design, and experiential. She has worked with brands such as Maserati, Showtime, Recess, Domino Magazine, Parade, and others

Grant

Multi-disciplinary designer with a focus in branding and typography. Notable clients include Recess, FACULTY, and other upcoming startups

Cyrus

Content strategist who has worked with brands like Recess, Kairos, and Domino Magazine

Emily

Copywriter and editor previously at Recess, AllTheRooms, and numerous startups before that

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