General Purpose is a full-service studio helping small brands feel universal and universal brands feel small
Art Direction, Brand Identity, Communications, Copywriting, Digital & Product Design, Editorial Content, Experiential, Film, Merchandise, Motion, Packaging, Photo, Print/OOH, Social Content, Strategy, Video, Web Design & Development
Phuong
Creative Director with a background in branding, content creation, digital design, and experiential. She has worked with brands such as Maserati, Showtime, Recess, Domino Magazine, Parade, and others
Grant
Multi-disciplinary designer with a focus in branding and typography. Notable clients include Recess, FACULTY, and other upcoming startups
Cyrus
Content strategist who has worked with brands like Recess, Kairos, and Domino Magazine
Emily
Copywriter and editor previously at Recess and numerous startups before that
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